Analisis Pengaruh Store Atmosphere, Persepsi Harga, dan Kualitas Produk terhadap Kepuasan Pelanggan Pada Cafe Basabasi Yogyakarta

This study aims to determine the effect of Store Atmosphere (X1), Price Perception (X2), and Product Quality (X3) on Customer Satisfaction (Y) Cafe Basabasi. type research is a quantitative by taking samples from Basabasi customers as many 100 people who have made purchases or visited subjects. Sampling used purposive sampling technique, data collection was carried out survey method distributing questionnaires. Data processing using SPSS version 25 application with quality testing, classical assumption test, multiple regression t test coefficient determination test. Based results in this indicate that variables Atmosphere, Perception, significant customer satisfaction cafe.